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As the increase in global business necessitates a new interconnectedness between cultures, often times this interconnectedness only exists on a monetary and technological level as corporations and individuals minimize the role that culture plays in the success or faliure of a foreign subsidiary or even simply the success of a mixed culture management team.

Here is a list of books that discuss the challenges of cross-cultural business in practice and force us to look into our own culturally-ingrained view of the world.

Global Etiquette Guide to Asia: Everything You Need to Know for Business and Travel Success

Guide to Asia: Everything You Need to Know for Business and Travel Success
Dean Allen Foster, Dean Foster

Price:  $17.95

Traveling in a foreign country is always much more rewarding when you have a working familiarity with its customs, habits, tastes, and mores. This is especially true for business travelers for whom a simple point of etiquette can make or break a deal. Written by one of the world's leading cross-cultural experts, the books in the exciting new Global Etiquette series arm travelers with all that and more. More practical than competing guides, these fact-filled references offer detailed, essential advice on communication, negotiating styles, gift giving, dining, being a host or a guest, dealing with authorities, and many other topics. Each volume covers all of the major countries of a region and is organized in a country-by-country fashion.

Despite the emergence of the global marketplace and global Americanization, there is much about Asian cultures that an unprepared Westerner can find baffling, frustrating, or even dangerous. In this indispensable guide, internationally recognized cross-cultural expert Dean Foster fills business and leisure travelers in on what they really need to know about the habits, customs, and protocols found in all of the major countries of the Pacific Rim, Central Asia, Eurasia, Southwest Asia, and the Asian Arab world.

Kiss Bow or Shake Hands: How to Do Business in Sixty Countries

Kiss Bow or Shake Hands: How to Do Business in Sixty Countries
Terri Morrison, George A. Borden, Wayne A. Conaway

Price:  $13.96

Library Journal
Written by executives who prepare other executives for international travel and one Fulbright scholar in cross-cultural communication, this work is a godsend for rapidly growing international collections. It is affordable, to-the-point, and easily understood book by those who as yet have no stamps on their passports. The introduction discusses cognitive styles, value systems, and negotiation strategies in different cultures, explaining how delicate they make the process of intercultural relations. Sixty countries are examined in terms of background, cultural orientation, business practices (e.g., negotiating, entertaining), and protocol (e.g., gestures, dress). Morrison and cohorts cover some countries not included by more costly "Doing Business In" publications by Business International and Price Waterhouse. The average entry length is five pages-more than Brigham Young University's Culturgrams (Garrett Park Pr., 1993. 2d ed.). Recommended for all business and international studies collections.-Lisa K. Miller, Paradise Valley Community Coll. Lib., Phoenix

Dun and Bradstreet's Guide to Doing Business around the World

Dun and Bradstreet's Guide to Doing Business around the World
Terri Morrison, Wayne A. Conaway, Joseph J. Douress

Price:  $30.00

Dun & Bradstreet's Guide to Doing Business Around the World is the global deal-maker's guide to forging strong alliances and avoiding critical business gaffes. Thoroughly revised and updated to reflect the changing economic climates in the U.S.'s top forty trading partners, it features vital facts on population, demographics, and markets; top prospects for export; risk ratings; economic overviews and foreign investment reports; information on societal, religious, and political influences on business; critiques of trade and monetary policies; and updates on tariffs." "Each chapter covers a different country and addresses key cultural factors, including negotiating styles, sanctioned topics of conversation, perceptions of time and puntuality, modes of dress and behavior, and tips for avoiding deal-killing "faux pas."" "Complete with passport and visa requirements, samples of key documents, and helpful websites, Dun & Bradstreet's Guide to Doing Business Around the World gives you the thorough knowledge of international economic, political, and cultural issues that you need to do business with skill and confidence."

Doing Business Internationally: The Guide To Cross-Cultural Success

Doing Business Internationally: The Guide To Cross-Cultural Success
Danielle Medina Medina Walker, Thomas Walker

Price:  $23.96

"This is an important and excellent book for every negotiator." -The Negotiator Magazine

The premier guidebook for conducting cross-cultural business

Doing Business Internationally, Second Edition, is a nontechnical, accessible resource for managing today's multicultural organizations. Revised, restructured, and refocused from its classic first edition, it introduces the revolutionary Cultural Orientations Inventory (COI), a unique and valuable tool for identifying critical skills gaps and practicing style-switching, potentially increasing effectiveness and improving performance.

This fully updated edition revisits the first edition's groundbreaking strategies and techniques, plus presents new tools developed in conjunction with Harvard University, Columbia University, AT&T, and other leading universities and corporations.

•Concentrates on team building, executive development, problem solving, and other essential activities
•Features management and negotiation tips for global leaders
•Provides in-depth analyses of six key global regions

When Cultures Collide: Managing Successfully across Cultures

When Cultures Collide: Managing Successfully across Cultures
Richard D. Lewis

Price:  $17.95

Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide. There are penetrating insights into how different business cultures accord status, structure their organisations and view the role of leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the areas of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in Russia, China and the Far East.